Friday, October 20, 2006

I'm a big fan of the Dove commercials and marketing campaigns. A while back, I posted about how they had an ad with a co-sleeping and nursing mother, which totally impressed me.

You should watch the ad at this link, put out by the Dove Self Esteem Fund. I love the concept and think its important, especially for teen girls, to realize how manipulated most advertising is.

1 comment:

Michelle said...

Dear Kris,

I've written a number of papers on teenage girls and self-esteem, as affected by media values of beauty.

It's alarming the sort of ideal women are expected to live up to. Sadly, it isn't just women who suffer: young men are trained to expect a certain level of beauty as 'normal,' and to aspire to a level of attractiveness, themselves, which often involves pushing their bodies to the extreme with exercising.

<3 M