I'm a big fan of the Dove commercials and marketing campaigns. A while back, I posted about how they had an ad with a co-sleeping and nursing mother, which totally impressed me.
You should watch the ad at this link, put out by the Dove Self Esteem Fund. I love the concept and think its important, especially for teen girls, to realize how manipulated most advertising is.
http://www.campaignforrealbeauty.ca/bblank.asp?id=6895
1 comment:
Dear Kris,
I've written a number of papers on teenage girls and self-esteem, as affected by media values of beauty.
It's alarming the sort of ideal women are expected to live up to. Sadly, it isn't just women who suffer: young men are trained to expect a certain level of beauty as 'normal,' and to aspire to a level of attractiveness, themselves, which often involves pushing their bodies to the extreme with exercising.
<3 M
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